AI for Marketing Agencies

Pitches are won on options

A pitch with six developed directions reads differently from one with two, but the cost of producing directions is exactly what limits how many you show. Generation changes that ratio - you can take more concepts to a visual stage before anyone commits production budget.

Per-generation pricing suits client work

Agency demand is lumpy and attributable: it spikes per pitch and per campaign, and it needs to be costed against a client. Paying per run rather than per seat means spend maps to the work that caused it, instead of a fixed subscription spread across whoever happens to be busy.

Variants are the deliverable, not a nice-to-have

Performance work is built on testing many executions of an idea. Producing a dozen framings, backgrounds and treatments of one concept is where generation is genuinely faster than production, rather than merely cheaper.

Client disclosure is a real conversation

Some clients are enthusiastic about AI-assisted creative and some have policies against it, particularly in regulated categories. Worth settling that at the brief stage rather than at delivery - it is a client-relationship question, not a tooling one.

Frequently asked questions

Are there team or shared-credit features?

Not currently - accounts and credit balances are individual. If shared team credits or seat management would decide whether this fits your agency, that is worth telling us, because it is the kind of thing built in response to demand.

Can we use output in client campaigns?

Output on paid plans has no watermark and is yours commercially. Your client contract may separately govern disclosure of AI-assisted work, so check that.

How do we cost this into a client budget?

The credit calculator totals a given volume mix, and because every generation shows its cost before you confirm it, per-campaign spend is straightforward to attribute rather than estimated from a shared subscription.

Does it replace a designer?

No, and pitching it that way tends to disappoint. It removes the slow, repetitive part - producing many executions of a settled idea - while judgement about which execution is right stays with your team.

Related tools and workflows

Ready to create with AI?

Start with free trial credits. Pay only for the generations you run.